Skip to main content
This feature is currently in BETA and Voyado is actively seeking user feedback to improve its performance and function. As a beta feature, it may undergo frequent updates and enhancements. Check for updates regularly to take advantage of the latest improvements. While beta features have been rigorously tested, they could contain issues, bugs, or glitches. Be prepared for occasional disruptions, and report any issues you find.
To gain access to TikTok leads, Engage users should contact their Voyado account manager.

Configuring TikTok Leads

Follow the step to complete the configuration.
1

Create contact attribute

To track what form the customer has arrived from, you’ll need to first go to Config Hub and create a custom attribute called customSource of type “string”.
https://mintcdn.com/voyado-partners/0IxEIB2Y6a--gNYY/icons/help-center-link.png?fit=max&auto=format&n=0IxEIB2Y6a--gNYY&q=85&s=4e7f518f776580d7cdae461a964ea2dc

Learn about Config Hub

Do it like this:
Creating custom contact attribute
The same custom contact attribute is used for TikTok and Meta, so if this has already been set up for Meta, skip this step.
2

Initial setup

Now log into Onsite Manager:

Take me to Onsite Manager

Or go to Config Hub again where you can configure Lead Ads.
Configuring Lead Ads
If you don’t see Lead Ads in Config Hub, contact Voyado’s support:

Contact Voyado Support

3

Accelerator Setup

In Onsite Manager go to: Accelerator Configuration → Accelerators for lead adsIf this section is missing, contact Voyado’s support;

Contact Voyado Support

Use your existing site in OSM. Currently, you can only connect to one site in OSM.
4

Connect to TikTok

In Onsite Manager press Actions → Edit.In the TikTok section, connect to your TikTok Page.Select Connect then add the account you want to connect to:
Configuring Lead Ads
Press Confirm and you should be authenticated to TikTok.
5

Form mapping

Once connected, Engage will pull in your TikTok Lead Forms.If no forms are visible, ensure one has been created for your campaign.Choose the form you want and then map its fields to Engage.The Get forms button will fetch all the forms on your page that you can connect to Voyado Engage.Once you’ve done that, you will get a list of forms under TikTok forms.Press on the form that you want to connect to Engage and then press the button Get fields. This will retrive all the fields on that specific form.Do the mapping of fields as shown in the image and then press Save.
Configuring Lead Ads

Testing

After setting up your TikTok Lead Ads integration in Engage, you’ll want to check that your setup works as expected. You can use TikTok’s built-in Lead Ads Testing Tool to create test submissions that simulate a real lead. This is especially useful before running a live campaign. Before you begin, make sure that:
  • Your TikTok Page and Lead Form are already created
  • The TikTok Lead Ads integration is active in Engage
  • You’ve selected the correct Page and Form in the integration setup
  • Your TikTok user has the right permissions
Then follow this procedure:

1. Open the testing tool

Visit TikTok’s Lead Ads Testing Tool, here:
https://mintcdn.com/voyado-partners/0IxEIB2Y6a--gNYY/icons/help-center-link.png?fit=max&auto=format&n=0IxEIB2Y6a--gNYY&q=85&s=4e7f518f776580d7cdae461a964ea2dc

Show me TikTok's testing tool

2. Select your TikTok Lead Form

From the dropdowns:
  • Choose the TikTok account running your lead ad
  • Select the form you want to test

3. Create a test lead

Select Create Lead to simulate a new lead submission.
This lead will not appear in your Ads Manager or Page Inbox, only through the API integration.

4. Verify the lead in Engage

Once created, go back to Voyado Engage to verify the lead exists. You can do this in two ways:
  • Searching directly for the contact in Engage
  • Or looking for them via segmentations using either:
    • customSource: [[name of form]]
    • source: TikTok

5. Troubleshooting

If the lead doesn’t appear:
  • Ensure your TikTok user has Leads Access to the account
  • Recheck that the correct TikTok account and Form are selected in Engage
  • Check if the lead was already created; duplicate test submissions might be ignored if your form doesn’t allow them
To remove test data, delete the test contact directly in Engage after verification.