Inretrn

Inretrn (formerly known as Easycom) is a leading cloud-native SaaS platform that helps global retailers to automate the whole process of item returns. They help e-commerce vendors and logistic providers to both reduce the number of returns and make returns management more efficient, with increased profitability and sustainability in focus. This integration with Inretrn adds Voyado Engage’s powerful automation and segmentation abilities, allowing retailers to close the loop and interact with the customer during the whole transaction lifecycle, from purchase to return. Once integrated with Engage, Inretrn can trigger different return flows, enrich customer profiles and send return transactions (receipts). It’s up to the Inretrn user to decide which Engage flows they want to use.

• Interact and communicate with your customers throughout the entire returns journey
• Use the powerful customer profitability insight segmentation to build unique and tailored campaigns
• Add new events and triggers connected to the returns process
• Customize messaging with new information based on returned products, exchanges and reason codes for returns
• Enrich your CDP with profitability insights on the individual customer level
• Reward customers with re-conversion vouchers generated in Inretrn and enable them in Engage

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Inretrn setup and configuration

Here’s how to set up and configure the Engage-Inretrn integration.

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Requirements

For this integration you will need:

• An active Inretrn license
• An active Voyado Engage CXP and Omni license
• An API key to access Engage from Inretrn

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Setting up

The Engage integration is set up in Inretrn Admin under Integrations. This is where you specify your base API URL, your API key and if there are any other Engage contact types besides “Member” and “Contact” that Inretrn will need to deal with.

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Set up automation

Inretrn will create an interaction schema on their end once they activate the automation.

1. Activate the return confirmation, go in to Automations → New automation → New specific interaction → Inretrn Default Interaction schema.
2. Create an email with an Inretrn module and insert the module in the email.
3. Activate the automation:

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Migration of receipts

Inretrn will also be able to migrate existing returns of the receipts to Engage. This is done in the Inretrn configuration along with the other config.

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Setup in Inretrn

The integration with Engage is set up in Inretrn Admin under “Integrations” where you need to specify API url, API key and if there is any more contact types then member or contact in Engage that Inretrn needs to identify with.

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Example workflows in Engage with Inretrn data

Return confirmation: The KPIs from Inretrn can be used in segmentation and create target audiences: These target audiences can be used in to filter in reports: The data you get from the return can also be used in building automations: You can also use data from Inretrn to filter on the module level in the email editor:

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Using the Inretrn integration

Here are some examples of using the Inretrn-Engage integration:

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Return confirmation

When a customer makes a return they will receive a confirmation email. This is what that looks like:

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Segmenting using Inretrn KPIs

Using the Engage segmentation tool, you can filter your contacts using any of the KPIs from Inretrn. Here the Easycom Level is used, along with a few other Engage values: These target audiences can be used in to filter in Engage reports: The data received from return transactions can be used in the Engage automation tool: And data from Inretrn can be used to filter on the module-level in the Engage email-design tool:

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Optimizing your campaigns

Engage enables you to use your profitability insights to build sharper customer segmentation and optimize your campaigns. For example, when sending out offers, you could:

• Send valuable offers to your most profitable customers
• Send standard offers to mid segment of customers
• Send no offers to non-profitable customers