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The BigCommerce connector links your BigCommerce store to Voyado Customer Engagement. It keeps contacts and orders in sync in real time via webhooks and feeds cart and product browsing behavior into Customer Engagement’s automation and personalization layer.
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What this does

  • Contact sync — Keeps Customer Engagement contacts in sync with BigCommerce customers. Supports real-time webhook-driven updates.
  • Order sync — Subscribes to BigCommerce order webhooks and translates order status changes into Voyado order actions (confirmed, shipped, completed, cancelled, refunded).
  • Cart tracking — Forwards cart activity from the storefront to Customer Engagement so abandoned cart automations can trigger.
  • Product tracking — Forwards product page views from the storefront to Customer Engagement to power product-view automations and recommendations.

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How it works at a high level

BigCommerce sends events to the connector via webhooks. The connector validates each request’s signature and processes the event asynchronously. For frontend behavioral signals — cart activity and product page views — a JavaScript integration on the storefront posts directly to the connector’s REST endpoints.
Some functions, such as tracking, will not work if you plan to run BigCommerce headless, since they require the BigCommerce frontend. Check with your Voyado account manager about this.