The BigCommerce connector links your BigCommerce store to Voyado Engage. It keeps contacts and orders in sync in real time via webhooks and feeds cart and product browsing behavior into Engage’s automation and personalization layer.
The Engage connector for BigCommerce is currently in BETA. This means that updates and enhancements could happen at any time until the full release. Voyado encourages you to check for updates regularly. While we have conducted rigorous testing, features in beta could contain issues or bugs. Be prepared for occasional disruptions, and report any issues to help us at Voyado to refine the app.
What this does
- Contact sync — Keeps Engage contacts in sync with BigCommerce customers. Supports real-time webhook-driven updates.
- Order sync — Subscribes to BigCommerce order webhooks and translates order status changes into Voyado order actions (confirmed, shipped, completed, cancelled, refunded).
- Cart tracking — Forwards cart activity from the storefront to Engage so abandoned cart automations can trigger.
- Product tracking — Forwards product page views from the storefront to Engage to power product-view automations and recommendations.
How it works at a high level
BigCommerce sends events to the connector via webhooks. The connector validates each request’s signature and processes the event asynchronously.
For frontend behavioral signals — cart activity and product page views — a JavaScript integration on the storefront posts directly to the connector’s REST endpoints.
Some functions, such as tracking, will not work if you plan to run BigCommerce headless, since they require the BigCommerce frontend. Check with your Voyado account manager about this.
