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The Meta Leads integration enables businesses to collect customer leads from Meta platforms such as Facebook, Instagram and Messenger and sync them seamlessly into Engage. The moment someone fills out your lead form on Facebook or Instagram, their information can be securely sent straight into Engage, where it’s ready to trigger an automation, add to a segment, or start a nurture journey. No more downloading CSVs from Facebook and importing them into Engage. With this integration, your team can focus on conversion, not admin. If you’re already using Facebook or Instagram ads, this integration is your fastest path to turning clicks into conversions and building meaningful customer relationships right from the first interaction.
Reach out to your Voyado account manager to learn more or to request activation.

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User value

The value offered to users by this integration includes:
  • Automatically transfer leads generated from Meta Lead Ads into Engage
  • Create user segments based on campaign source, demographics, and lead preferences
  • Trigger personalized email flows in Engage when a lead is collected
  • Minimize lead response time, improving conversion rates and campaign efficiency
  • Eliminate the need for third-party tools such as Zapier and reduce costs
  • Follow up on Meta leads across other channels such as SMS, email, or push notifications
  • Simple setup process for customers to connect their Meta Ads account with Engage
  • Measurable improvements in lead-to-customer conversion rates due to faster follow-ups
With this integration, you can engage with new leads while they’re still warm. Use Engage’s automations engine to:
  • Send a welcome email or SMS
  • Assign leads to the right customer lifecycle stage
  • Personalize follow-ups based on form responses

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Technical requirements

For this integration you will need:
  • A Meta account
  • A Voyado Engage license

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Pricing

This integration is a part of the online ads offering and will not affect the licence cost for customers. However an onboarding fee may be applied.

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How it works

  1. Connect your Facebook Business account to Voyado Engage
  2. Choose your Facebook Pages and lead forms to sync
  3. Map the data fields to Engage attributes
  4. Set up automations or flows to activate those leads

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Example use cases

Once your leads are in Voyado, you can do the following:
  • Send an automatic email or SMS welcome
  • Confirm customer’s opt-in and start building the user journey
Example: A retailer runs a “New Season Lookbook” campaign on Instagram. As users sign up, they’re automatically added to a targeted welcome flow in Engage.
Split the leads depending on campaign, consent, interest, etc. For example. everyone who came from a specific campaign can get a unique message.Example: A beauty brand offers free samples via a Facebook Lead Ad. Every lead is added to a VIP segment and receives a follow-up offer by email and SMS.
Example:
  • A new contact comes from Facebook Lead Ad
  • Send welcome email on day 1
  • Send discount reminder day 3
  • Ask about preferences day 5
Track how many of your leads make purchases, open emails, click, etc. Then optimize your ads based on this.
Tag leads based on which campaign/form they come from. This can be done either by using labels, or with a custom source field in Engage that is mapped in the configuration area.Make sure you sync consent correctly; this is especially important for SMS.Use personal feeds immediately after the leads come in - the “golden hour” is often decisive.