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The Vipps Benefits (Fordeler) app allows customers to:
  • Become a member of a loyalty club directly in the app
  • See available promotions and vouchers for all their loyalty clubs
  • Create their account directly in the app

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Adding a new loyalty club

Here’s how a customer adds a new loyalty club in the app:
Adding a new loyalty club

Adding a new loyalty club

This is how the customer’s existing loyalty clubs are presented:
Presentation of loyalty clubs

Presentation of loyalty clubs

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If contact already exists

If the contact already exists in Engage, loyalty data is fetched from Engage to the Vipps app like this:
Fetching loyalty data flow

Fetching loyalty data flow

The full contact data is then fetched from Engage with:
Fetch contact data
The contact’s promotions are fetched using:
Fetch promotions
And the available vouchers (bonus checks) are fetched with:
Fetch vouchers

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Creating a contact

If the customer in the Vipps app does not exist in Engage, they will be created there. The creation flow looks like this:
Contact creation flow

Contact creation flow

CIBA = Client Initiated Backchannel Authentication

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Onboarding automation flow

The automation in Engage (triggered by a middle layer using an iPaas) is built up like this:
  1. Create an automation with the trigger “Vipps CIBA from Vipps Benefits”.
  2. Press the ”+” button to add an Activity called “Vipps CIBA”.
This automation will now be triggered by the middle layer when a customer is created from Vipps Benefits.
The automation trigger

The automation trigger