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Here are some best practices when working with Vipps and Engage.

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1 - Creating account online

Follow these steps:
  • Send a reset password email from Voyado
  • Use a custom activity to create a customer in the e-com
Creating account flow

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2 - Welcome flow

The welcome automation flow looks like this:
Welcome automation flow

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3 - Promotions

Create an automation in Engage that triggers when the consent VippsFordeler is set to true. When a contact enters this automation, assign a promotion to them. This ensures that new sign-ups will always see a promotion in the app as soon as they give their consent to Vipps Benefits.
Assigning a promotion

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4 - Segmentations

Contacts who have consented to Vipps Benefits:
Vipps Benefits consent
Contacts who have the approved Vipps CIBA flow:
Vipps BenefCIBAits consent
Created from the POS:
Created from POS
Created from the Vipps app:
Created from Vipps app

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5 - Sign-ups before and after go-live

You can segment for the number of sign-ups you had before going live, and compare that to afterwards. Before go-live:
Sign-ups before going live
After go-live:
Sign-ups after going live
This way you can compare if you receive more consents from your customers, and also if the data looks better, when they start using Vipps versus before they uses it.
Comparing consents before and after

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6 - Redeeming vouchers and promotions

You can examine the redemption of vouchers and promotions and compare the contacts who have Vipps Benefits activated to those who don’t. For those contacts who have Vipps Benefits:
Redemption with Vipps Benefits
And for those who don’t:
Redemption without Vipps Benefits

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7 - Handling non-Vipps users

For non-Vipps users you need to create a new automation and choose Trigger a SMS-flow for non-Vipps users. Select the trigger and create an SMS as the first step.
Automation for non-Vipps users