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Shopify is a user-friendly e-commerce platform that helps small and mid-sized businesses to quickly build a modern online store. The company’s software allows merchants to design, manage and sell their products across multiple sales channels. Voyado Customer Engagement is a multichannel marketing automation platform used by hundreds of retailers. Customer Engagement enables merchants to act on their customer data, granting the insights and campaign tools they need to create extraordinary experiences across all sales and marketing channels.
Voyado + SHopify
This integration between Shopify and Customer Engagement gives you the power and flexibility of both platforms. It is available as an app in the Shopify app store (search there for “Voyado Customer Engagement”). In the following articles you can read about how to set up and use the app to its full advantage.

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What the integration has to offer

The Customer Engagement app for Shopify offers a range of exciting functionality, including:
  • Keeping the consents (email / SMS / postal preferences) of your customers in sync between Customer Engagement and Shopify
  • Enabling several types of transactional communication sent out from Customer Engagement
  • Sending customer’s orders to Customer Engagement to allow segmentation and BI insights
  • Using a custom app theme block in Shopify showing a customer’s vouchers and promotions
  • Assigning vouchers and promotions in Customer Engagement that can then be used in Shopify
  • Redeeming of promotions and vouchers through the Shopify Customer Engagement connection
  • Soft identification (also called Soft ID), allowing a customer to be identified in a Shopify store when they arrive there via a personalised link, for example from a Customer Engagement send-out
  • Setting up abandoned cart actions in Customer Engagement to reduce lost sales
  • Keeping track of a customer’s products of interest (those items the customer viewed most often)
  • Migrating (importing) customers and their orders into Customer Engagement from the Shopify app
  • Supporting abandoned browse support out-of-the-box

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Running the app as headless

This documentation deals with configuring and using your Voyado Customer Engagement app in Shopify using the Shopify frontend. However the integration can also be run as headless, meaning you will use the Shopify APIs but replace the Shopify frontend with your own custom setup. To learn about what running headless will entail, go to this section.

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Find out more

The Customer Engagement Shopify app uses the Customer Engagement API. You can read about that here. The technical details of Customer Engagement can be found in the Customer Engagement developer documentation. See the release notes for the Customer Engagement Shopify app here. More information and informative guides are available in the Customer Engagement Help Centre. The Shopify developer docs can be found here.